The Food Truck Phenomenon Among Millenials

This study aimed to examine the impact of Employee Friendliness, Food Quality, and Beverage Options, Ambience on Customer Satisfaction frequency eating through Word Mouth mediation. The distribution questionnaires was used in this obtain samples as analysis material be processed. Purposive sampling select 153 millennial customer respondents for study, which then analyzed using SEM (Structural Equation Modelling) method. AMOS is method (Moment Structure Analysis). According findings there a significant positive effect Friendliness Overall Satisfaction. Overall, influences positively. Dining Frequency significantly influenced by word mouth. Satisfaction, mediated mouth, affects Frequency. By conducting field surveys, producers owners food trucks are encouraged improve quality, variety sold, taste, atmosphere contribute growth popularity among millennials.